Dish Network satellite Dish for Sale

2016predictionsA third of the people who read this column don’t live in the USA so maybe this prediction isn’t interesting to them, but I think Apple will buy Dish Network, the American direct satellite TV broadcaster. It’s the only acquisition that will give Apple the kind of entry point they want into the TV business, allowing Cupertino to create overnight an over-the-top (OTT) Internet streaming video service - effectively an Internet cable system.

Buying Dish would be a bold move for Apple because all the benefits Cupertino seeks aren’t obviously available. True, Dish has 14 million U.S. subscribers (I am one of those) who get 100+ channels of TV from the sky. True, Dish has an existing OTT streaming service called Sling that already offers a subset of the company’s cable channels. But it doesn’t necessarily follow that Dish could simply transfer its satellite content to the Internet, at least beyond what it does already with Sling.

There is, however, a long tradition of brash TV operators being rewarded for their brashness. The heart of Ted Turner’s first fortune was WTBS, the UHF TV station in Atlanta that grew out of his family’s billboard business. Turner threw WTBS up on a satellite giving his episodes of All in the Family a national reach that to many didn’t seem to be supported by Ted’s syndication contracts. Still, WTBS is a success today, so it worked. And don’t forget how Netflix paid only $25 million per year to Starz back in 2008 for access to 2, 500 Disney and Sony movies that would cost hundreds of millions today. Starz was Netflix’s streaming killer app. And Dish will be Apple’s because gaining access to all that content will be worth to Cupertino whatever it costs. Even if it destroys Dish in the process, Apple will succeed, which is exactly why it will succeed.

Dish is for sale. Every company is for sale but Dish is especially so following AT&T’s acquisition of Dish’s main competitor, DirecTV, last year for $48 billion. Apple won’t have to pay that much for Dish but it could. Each Dish employee represents only $800, 000 in sales so many of those 19, 000 workers will have to go. But if Apple outsources just satellite dish installation and customer support it’ll easily pull the revenue numbers up toward the target $2 million per employee.

Dish Network DTVPal Plus Dish Network DTV Receiver
Home Theater (Dish Network)
  • Pal Digital-to-Analog Converter
  • Requires connection to your own antenna.
  • Enjoy over the air digital broadcasts on you older model analog TV
Dish Network DISH Network HOPPER Whole Home DVR System with Built-in Sling Box
Home Theater (Dish Network)
  • The Hopper and Joey system, replaces existing equipment. In other words, older receivers hooked up, will need to be de-activated before Joey and Hopper can be activated...
  • Has built in Sling adapter
  • The Hopper includes SRS TruVolume technology, which prevents annoying volume fluctuations.
  • Compatible with both Eastern Arc and Western Arc Dish 1
  • To hook the Hopper up to three other receivers, you need a Solo Node For systems with two Hoppers and multiple Joeys get the Duo Node (each sold seperately)

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